Appropriately labeled Elude, Aussie company Radiator has stepped into the water with wetsuits and stickers designed to mimic reef grasses and friendly & un-tasty fish to help surfers and divers remain nibble-free as waters get warmer and sharks move closer to shore.
At a cost of $400USD, the suits, licensing technology called SAMS - Shark Attack Mitigation System - are priced in a comparable range to higher end suits from Quiksilver and other established brands.
According to the the team - the research and designs are based on findings by The Oceans Institute at the University of Western Australia, which is considered the leading authority on shark vision and shark sensory systems. The designs disrupt the shark's vision - an essential late-stage component of their pre-strike maneuvers and delay or deter an attack from happening.
Check out some early footage of the distinction between a SAMS tech suit and a regular suit:
While not necessarily new (the video above is from mid-2013), awareness is still being built for this technology and the potential is huge, given the infrequency of attacks generally. Perhaps sharks can be rewritten as our smart, friendly, prehistoric, Flinstones-like cousins instead?
For those of you in doubt as to the potential - take a look at the film Sharkwater by Rob Stewart.