"Dear human beings, we vacation by the oceans, we bathe in the oceans, we eat from the oceans. But very few of us think of the oceans beyond what we want from it." This is the opening statement in a video promoting a new collaboration between Pharrell Williams' Bionic Yarn and G-Star.
Called RAW For The Oceans, the collaboration uses recycled ocean plastic to create sustainable clothing. The project was actually the winner of the very first Grand Prix for Product Design at Cannes. Jurors said the project won because of its “sense of commitment to sustainability and social responsibility."
You can check out the entire RAW For The Oceans collection here.
Learn more about RAW For The Oceans in the video below.