UK's The Brain Tumour Charity enlisted help from agency M&C Saatchi to create what they are referring to as "the worlds first cancer-beating, mind-controlled game." The game is located on a billboard at the Westfield London shopping center to raise money for cancer research.
Called Mind Pong, the game is an upgrade of the classic arcade game Pong. Rather than using traditional joysticks and game controls, players control the game with their minds through a hands-free headset. The headset uses electroencephalography (EEG) technology which responds to brain activity. Players simply have to concentrate hard on moving paddles up and relaxing to move them down.
The game was installed last June. To play, users have to donate £1.