People in Sao Paulo, Brazil have been seeing an innovative ad campaign that allows them to charge their mobile devices while reminding them about the importance of donating blood. Created for blood donation foundation Fundação Pro-Sangue by Publicis Brasil, the interactive posters have a red charging cord that is fed through an image of a forearm, resembling a person giving blood.
"If you need, we're here for you. Why not return the favor? We need blood," the posters read.
The Blood Charger campaign aims to remind people to give life to other humans, much in the same way they use electricity to give life to their mobile devices. The World Health Organization (WHO) says that 3 to 5 percent of the world's population needs to donate blood each year. However, in Brazil, less than 2 percent of the population donates blood each year. The campaign hopes to raise this number.
See more of the Blood Charger campaign in the video below.