Not Impossible Awarded:
- Cannes Gold Lion in the Product Design Category for Project Daniel, Sponsored by Precipart and Intel (from The Ebeling Group/Not Impossible Labs & Richard Van As/Robohand);
- Cannes Bronze Lion for Intel’s “Look Inside™: Mick Ebeling” campaign (from Intel/Venables Bell & Partners/The Ebeling Group).
Cannes, France: Not Impossible's work on Project Daniel has been awarded two Cannes Lions and still has the chance for further recognition. On Wednesday night (June 18, 2014) the company received One Gold Lion in the Product Design Category for “Project Daniel: 3D print prosthetic arms for children of war-torn Sudan, from The Ebeling Group, Not Impossible Labs and Richard Van As/Robohand.” And a Bronze Lion in the Cyber Category for Intel’s “Look Inside: Mick Ebeling” campaign. The work, supported by Intel and Precipart and with the help of Robohand inventor Richard Van As and Mother of Mercy Hospital’s Dr. Tom Catena, established the world’s first 3D-printed prosthetic lab and training facility in the world, in a solar-powered, one-doctor hospital in Sudan’s Nuba Mountains.
The Ebeling Group/Not Impossible spot has also been shortlisted for a Lion in the Innovation category.
Cannes Lions is the world’s biggest and most prestigious celebration of creativity in communications, benchmarking innovation and changing the ways brands interact with customers. The Awards champion the best global work.
Led by founder and CEO Mick Ebeling, and content chief and co-founder Elliot Kotek, Not Impossible’s mantra of “Technology for the Sake of Humanity” has resonated with audiences around the world.
Project Daniel has well over a half-billion earned media impressions and continues to serve as a true case study for what’s possible when creative agencies are matched with leading problem solvers to address real-world issues. The project’s global impact continues with the establishment of Daniel Labs in additional sites by the end of the year.